The Great CMO Evolution

The CMO is the most theorized and scrutinized role in the C-Suite—redefined and endlessly debated on stages from Austin to Cannes. Meanwhile, many of the CMOs who endure the volatility of the job stay silent, getting the job done.

This study changes that. Confessions of a CMO is the first global, fully anonymous investigation, designed to unearth what CMOs never say on stages or in podcasts.

This isn’t another tenure study or competency matrix. It’s an actionable field guide to how marketing leadership evolves under pressure.

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Inside the files

Get a sneak peek of the new CMO species and the real mechanics of survival: how they adapt faster, move through power structure, shape decisions subtly, and read culture like nobody else.